• ArcLight Cinemas: Ad campaign for the ArcLight theaters, promoting publicity tours and speaking engagements of YouTube and television stars. Materials include print ads, billboards, bus ads, and social media content. Created for Mission Control Group.

• The Misfits: Branding and advertisement for fictional production, The Misfits, at the Brooklyn Academy of Music. Materials include advertisements, an animated homepage, print collateral, and merchandise. Personal project.

• Draftpedia App: Identity and branding for sports statistics app. Materials include UX graphics, social media artwork, advertising materials, and merchandise. Available on iTunes.

• Curiosity Quills Press: Book covers for Curiosity Quills Press, available at curiosityquills.com and amazon.com. YA and adult novels in the Sci-Fi/Sci-Fi Romance, Fantasy, Horror, and Thriller genres.

• Like a Book series: If people in my life were books, what would their covers looks like? Personal project.

• Groovy Spoon: Branding and promotional materials for West-coast frozen yogurt chain, Groovy Spoon. Specific appeal to kids, families, and young moms. Design strategy is to create a sense of fun and wholesomeness, echoing the quality of the products. Materials include store signage, packaging, printed and digital menus, advertisements, and in-store collateral.

• Urb Garden: Concept for a biodegradable herb planter. The strategy is for the planter to look beautiful in any decor, letting nothing come between nature and the eye. Created at Pratt.

• Bigelow Tea Box: Redesign of the tea box for the Bigelow brand. Structural design distinguishes the product on the store shelf and features an environmentally-friendly refill system of teabags. Created at Pratt.

• Watch Boxes: Watch packaging concepts created for Swiss watchmakers LIV. Specifically targeted towards stylish and sporty urban men. See exploded views here.

• Face Massager: Special project for L'OREAL New York. This utilitarian device combines skin rejuvenation, muscle tightening, and product application. Created at Pratt.

• Airia Living: Identity and branding for Airia Living home, travel, bath, spa, and bedding collections featuring AdapivAir Mesh™ technology. Brand style guides created according to retailer specifications, including icons, infographics, visual hierarchy, cost-effective packaging, and point-of-sale displays. Visual system designed to accommodate future additions to the prodict lines. Created at Town and Country Living for Target, Walmart, and Bed Bath and Beyond.

Packaging photography by Keith Lapinsky Photography.

• Patterns Collection: Patterns based on a selection of songs. Visuals represent the musical artist, lyrics, era of song, aesthetics of genre, and personal significance. Playlist curated to include music that gives me motivation and drive. Personal project.