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Polina Sapershteyn

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Groovy Spoon

• Groovy Spoon: Branding and promotional materials for West-coast frozen yogurt chain, Groovy Spoon. Specific appeal to kids, families, and young moms. Design strategy is to create a sense of fun and wholesomeness, echoing the quality of the products. Materials include store signage, packaging, printed and digital menus, advertisements, and in-store collateral.

Groovy Spoon

• Groovy Spoon: Branding and promotional materials for West-coast frozen yogurt chain, Groovy Spoon. Specific appeal to kids, families, and young moms. Design strategy is to create a sense of fun and wholesomeness, echoing the quality of the products. Materials include store signage, packaging, printed and digital menus, advertisements, and in-store collateral.

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Groovy Spoon

Groovy Spoon

Store signage for West-coast frozen yogurt chain, Groovy Spoon.

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Groovy Spoon

Groovy Spoon

Promotional posters for West-coast frozen yogurt chain, Groovy Spoon.

Groovy Spoon

Groovy Spoon

Promotional posters for West-coast frozen yogurt chain, Groovy Spoon.

Groovy Spoon

Groovy Spoon

In-store materials for West-coast frozen yogurt chain, Groovy Spoon.

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