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Polina Sapershteyn
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Groovy Spoon

• Groovy Spoon: Branding and promotional materials for West-coast frozen yogurt chain, Groovy Spoon. Specific appeal to kids, families, and young moms. Design strategy is to create a sense of fun and wholesomeness, echoing the quality of the products. Materials include store signage, packaging, printed and digital menus, advertisements, and in-store collateral.

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Groovy Spoon
Groovy Spoon
Groovy Spoon
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Groovy Spoon
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